BASIC CONTENT WRITING TIPS
Content marketing is the best way to promote
your business on the Internet. If you’ve decided to try your hand at writing
some content. We’re here with some
useful web content writing tips to remember when you’re trying to create
engaging content, whether you’re a beginner or a pro. After all, if you’re
writing content for a website, you want it to have as much of an impact as
possible Here we have some content writing tips
for beginners to help you get started.
DON’T PLAGIARIZE:
The most important tip we can give you so
we’re putting it right at the top – do not plagiarize. If you’re writing for a
client, the client won’t hire you again. If you’re creating a blog post for
your personal website, your site can get penalized or even removed from search
engines. So, in short, don’t do it.
WRITE A FORCEFUL
ENGAGING/CATCHY TITLE:
The title of your content grabs the attention
of readers, provide a piece of information, and meet search guidelines to help Google
assign as high search rank.
The title should include your focus keyword, and
contain a 6-to-7-word count. A title that is in the form of a list, a “How to”
guide or question tend to rank the highest.
MAKE YOUR CONTENT LEGIBLE/READABLE:
The content formation should be like that so it is
easy for readers and Google to scan and understand. Long text pages can
be difficult to read online, especially on small smartphone screens.
Instead of paragraphs of three to four
sentences, break your writing into short paragraphs of one or two sentences so
it is easier to read. Use bolded sub-headings to separate your content into
topics or ideas, so readers can easily find the concepts that interest them.
Numbered lists and stories with bullet points
are popular formats because they are easy to read. Organizing your content this
way also helps Google to index it so it gains a higher search position.
DO YOUR
RESEARCH:
Do your research before beginning your
content. You may not be entirely familiar with the topic. Think differently
about how you’re going to write an epically creative, insightful, and
all-around informative piece of content.
FOCUS ON THE TOPIC,
NOT KEYWORD DRESSING:
The basic rules of content
writing is similar to
the writing instructions you learned in school, with just a few important
changes. You need to include keywords, but you should focus on producing high
quality, well-written content that clearly explains the topic.
Keyword dressing will actually get your
content handicap. Instead, just include a focus keyword three to four times and
use secondary keywords twice at the most.
DON’T REPEAT
YOURSELF:
Try not to repeat yourself too much throughout
the article. Stick to your topic but make sure you keep it interesting without
just repeating information.
DO
ANSWER YOUR TARGET AUDIENCE’S QUESTIONS:
There
are often obvious questions associated with each topic you’re writing about
that doesn’t always get an answer. Providing definitions and answering questions
before getting too far into a topic is helpful, especially if the topic is
complex.
WORD COUNT IS THE
MAJOR OBJECT OF INTEREST:
Longer content is rewarded with a higher search rank. In order to get the highest search ranking, content should be 1000 words at a minimum.
A recent search engine study found that top-ranking content averaged 1890 words. Don’t worry about producing such long content to start, though. Content having at least 500 words is long enough for Google to index and assign a positive search rank.
VERIFY YOUR CONTENT:
Verification may seem like an unnecessary
addition to these content writing tips for beginners, yet the internet is full
of blogs and other content that is a dilemma with grammar and spelling mistakes.
Your content represents your reader’s first contact with you – so poorly verify
content can actually harm your image.
Using a word processing program to check
spelling and grammar mistakes is helpful. For the best results, have another
person check your content for mistakes. If that is not possible, Grammarly is a
free tool that does a good job of finding errors.
PRACTICE MAKES A
MAN PERFECT!
Content writing is like any other skill – the
more you practice it, the easier it becomes. You can find free tools online
that will examine your content and give you tips on how to improve content
writing skills.
SEO FRIENDLY
To understand search engine ranking factors,
prioritize searcher intent, and publish valuable, high-quality content that
appeals to users and Google’s algorithms. When devising a strategy to drive organic
traffic to your website, remember that content writing and SEO go hand in
hand. here are some tactics you can use to outrank your competitors in
search engine results.
1. Understand Search Engine Ranking Factors
3. Identify and Capture Search Intent
4. Optimize Content to Obtain Google Featured
Snippets
5. Be Aware of Site Structure and Technical SEO
Best Practices
Comments
Post a Comment